11/9/2023 0 Comments Drive in movie theaters michiganIt’s this English myth about, like, a blue-faced hag who steals children and devours them beneath her tree in the woods,” Drew said. “There’s this one called Black Annie or Black Annis. He and Brett developed their “creature witch” through research on historical witch myths. “It literally, like, blew the doors open.”ĭrew has designed characters for a number of films and television shows. We’ve been taking a lot of Zoom meetings about pitching on things, but also pitching other concepts that we want to make,” Brett said. ![]() “It’s opened a lot for us, especially in the last month. ![]() “They just embraced it, and they were like, ‘Well, there’s more drive-ins, and there’s more openings, so let’s see if more people will show up,’ and it was like a snowball,” Brett said.ĭrive-in screenings, he added, provided the indie flick featuring relatively unknown actors with an unusual chance to gain public attention and reach more viewers through word of mouth. IFC, which distributed the film, made the pivot to releasing the film in drive-in theaters, and the movie’s success there surprised everyone. They said they were expecting The Wretched to screen at ten to 15 theaters, but then the pandemic hit. The Pierce brothers, who have been working on the project for more than three years, explained that showing the film at drive-ins wasn’t part of the project’s original publicity and release plan, and that even limited theatrical releases are uncommon for most independent films. But after it started screening at drive-ins, The Wretched became the top grossing film in the nation for several weeks. An independently-produced film about a witch who preys on children might typically have struggled to compete with big box office releases. ![]() They directed the recently-released horror movie The Wretched. The recent success of drive-ins has worked out well for Michigan brothers Drew and Brett Pierce. One alternative? Catching a film at a drive-in, a pastime that might just be making a comeback-and providing artists with a new way to connect with audiences. Though some COVID-19 restrictions are loosening, Michigan’s movie theaters are still closed.
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